National Retail Brand
Large Scale Personalized Direct Mail
Data Analytics, Customer Segmentation, Digital Printing, Mail Fulfillment
Digital media grabs the headlines, but any company in the retail space knows direct mail still plays a vital role. And like with digital media, direct mail customers demand relevant, personalized messaging. The challenge for our national retail client was to highly personalize their direct mail without incurring the additional costs or timeline constraints traditionally associated with producing and mailing multiple versions of a mail piece.