Global Pharmaceutical Brand
Consumer Relationship Management Program
Customer Segmentation, Integrated Campaigns, Website Development, B2C Marketing, Customer Acquisition, Customer Retention, Program Optimization, Marketing Database, Multichannel Marketing, Mail Fulfillment Logistics
Approximately one in ten Americans are afflicted with Type 2 diabetes. Each patient has different medical requirements across a wide spectrum of behavioral and information needs. Harte Hanks was approached by a major global pharmaceutical client who was new to the diabetes market and needed help in acquiring and retaining patients. This company wanted to differentiate their brand and establish themselves as a responsible leader in helping patients understand their disease—ultimately increasing adherence to their therapy.