SAN ANTONIO, TX – October 26, 2015 – Harte Hanks (NYSE: HHS), a leader in developing customer relationships, experiences and defining interaction-led marketing, today announced the appointment of Frank Grillo as its Chief Marketing Officer, effective immediately.
Mr. Grillo, 50, a vice president of business marketing for CenturyLink since 2013, will join the Harte Hanks organization to focus on defined solutions for digital and data, and to raise the Company’s profile with external audiences and current and prospective clients. Mr. Grillo will report directly to Harte Hanks newly-appointed President and Chief Executive Office, Karen Puckett.
“Frank is a data-driven marketing leader and has extensive expertise in defining customer segmentation to identify the most optimal areas for success in the marketplace,” said Karen Puckett, CEO, Harte Hanks. “Frank brings 25+ years of experience and a successful track record of helping guide organizations through periods of change, innovation and disruption in the industry.”
"Frank has the perfect mix of experience to help Harte Hanks further define who the Company is and develop the right marketing approach to help us extend our leadership in creating smarter customer interactions,” said Chris Harte, Chairman of the Board. “We are delighted to appoint him as the CMO of Harte Hanks.”
Mr. Grillo brings a wealth of sales and marketing experience in the telecom, networking and customer care industries, most recently serving as Vice President, Business Marketing, Business Markets Groups at CenturyLink. During his time there, Mr. Grillo was responsible for the Company’s end-to-end Business Go To Market strategy, including customer segmentation, business intelligence, customer experience, content development, marketing communications, sales support and product management.
Over the course of his career, Mr. Grillo has worked on 15+ acquisitions and has deep experience in preserving the best of what new companies can bring to an existing brand like Harte Hanks, and enabling sales success alongside current products, solutions and capabilities.
"I am grateful and excited for the opportunity to serve as the chief marketing officer for Harte Hanks, and look forward to working with the very talented team to further advance our marketing efforts," said Mr. Grillo. "We will be laser focused on creating smarter customer interactions by delivering better solutions for digital and data—two critical areas our clients want and need."