Financial Marketing Services | Harte Hanks


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Finance

Leverage highly-relevant personalization, retain & gain efficiencies.

Banking and financial services require an unprecedented level of personalization. Access to information across a multitude of channels and devices makes keeping up with the customer challenging at best. Our approach to marketing financial services begins with data and insight, then applies innovation and creativity to deliver the right solution at the right time—so your messages stand out and truly connect with your customers.

Unprecedented Growth for
a Small Regional Bank

Typical challenge: modest budget, competitive industry, a need to stand out. Atypical results: 343% increase in accounts per household over the first few months of launch.

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Understanding customer needs and delivering the exact marketing messages to meet them enabled our client to stay relevant in the new wave of mobile banking.