Data Analysis - Harte Hanks
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Meaningful data.
Powerful results.

 
Case Study
Microsoft UK
Channel Partner Lead Gen

Data analysis fuels growth by showing you what motivates your current customers to act and pinpointing where—and how — to reach new ones. But your data needs to be curated, cleansed, enriched and translated into actionable insights before it can be put to work doing something meaningful. Something precise. Something powerful that drives customers to click, call, buy or act.

Discuss Data Analysis with us
 
  • DATA ANALYTICS
  • DATA QUALITY
  • DATA REFINERY
  • WEB ANALYTICS

DATA ANALYTICS

You have a lot of data. Now what? Our team makes your data easy to understand, uncovering actionable insights that drive customer acquisition and retention while boosting your bottom line. We excel at using analytics to measure your existing marketing effectiveness, as well as combining analytics with predictive modeling to identify untapped opportunities. The result? Smart marketing solutions that fuel growth, inspire customers to act and deliver real results.

DATA QUALITY

Data that’s accurate, complete and consistent across all sources helps you reach your customers, reduce unnecessary costs due to incorrect or duplicate information, and drives reliable analytics. We have extensive experience helping clients verify, standardize and improve billions of records, translating them into powerful results. With our proprietary Trillium Software, you can continuously assess, improve, manage and monitor your business-critical data in real time.

DATA REFINERY

Harte Hanks introduced Data RefinerySM to answer the ‘Big Data’ question of how organizations can harness and manage the ever-expanding volume of customer data. Data Refinery sorts and manages large volumes of data across multiple sources in near real time, creating application-specific customer profiles based on the most accurate and timely data available.

Using leading edge technology, Data Refinery’s flexible data ingestion and preparation allow for on-demand analysis and modeling, enabling the creation of more personalized, relevant content based on near real-time feedback, increasing sales pipeline velocity and MROI.

The result is smarter, more personal and more connected customer interactions.

Discuss Data Refinery with us

WEB ANALYTICS

As companies demand a better return on their marketing investment, measuring your campaign results and getting a complete picture of your audience with broad-based analytics are more important than ever.

Using digital and social analytics, we help you:

  • Understand what motivates your audience and drives them to act based on real behaviors, rather than assumptions.
  • Measure campaign effectiveness in real time so you can promote what works and change what doesn’t.
  • Get the knowledge you need to defend and grow your marketing budgets.
 
 
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