At Harte Hanks, we get that selling a business product or service is different than selling a new car or a bar of soap. This is complex business. But we make it simple. We have over 20 years of experience designing global, end-to-end solutions that help B2B marketers grow and retain customers while also enabling sales to close deals.
From crunching data to identify prime opportunities to architecting the customer experience to executing integrated, multichannel campaigns and providing customer support, we have the expertise and the technology to bring it all together—and clearly project and measure ROI.
Discuss B2B Marketing with us
Consumers are constantly bombarded with messaging from multiple channels, making it harder than ever to get your message heard. And it can be overwhelming to think about marketing to the full customer lifecycle. With your specific goals in mind, we help you develop a strategy that prioritizes your budget and activities—then we bring this strategy to life.
With over 30 years of experience building CRM-focused strategies, we cut through the chatter to reach your customers when and where they’re most likely to hear your story – and act on it. We continue engaging them throughout their journey with relevant messages that drive sales and build loyalty.
Discuss B2C Marketing with us
Simply put, we help you find new customers, then get them to act. Not just any customers. The right customers. Those most likely to hear your message and buy what you’re selling. To do this, we start with a clear understanding of your customer acquisition goals, use analytics to identify the right targets, and prioritize your opportunities based on budget, timing and volume. Then we build multichannel, multimedia acquisition plans—including a strategy to nurture your new leads through to close.
Discuss Customer Acquisition with us
It costs four to seven times more to acquire a new customer than to keep an existing one. So how do you keep the ones you’ve got? By giving them what they want, staying relevant to their needs, and quickly and effectively resolving their issues when they arise. We help you do all the above with comprehensive CRM tools, real-time customer and campaign data, deep insights into human behavior and proven engagement techniques. The result? Lifelong brand advocates that keep clicking on your website, opening your direct mail, buying your products and telling their friends.
Discuss Customer Retention with us
CUSTOMER EXPERIENCE DEVELOPMENT
Disruption in the marketplace will carry on. Service providers, platforms and channels will continue to proliferate. And customers will keep expecting consistent, memorable experiences on the path to purchase. We are the customer experience architects that can serve as your guide to this chaotic landscape. From leveraging data to better understand your customers to simplifying the complexity of customer interaction management, we have the technology and expertise to build, deliver, measure and optimize memorable customer experiences that drive meaningful results.
Discuss Customer Experience Development with us