Smarter B2B Actions Start Here
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B2B

Smarter B2B interactions
start here.

 
Case Study
Microsoft UK
Channel Partner Lead Gen

B2B marketing presents challenges as deep and as critical as any a company will face. From maximizing lead generation to closing sales to driving positive marketing ROI and interaction that is consistent and effective across channels, the key to pulling it all together is integration. Which just so happens to be our specialty.

DISCUSS B2B WITH US
 
  • DO SOMETHING INTEGRATED
  • INTERACTION DATA SCIENTISTS
  • CUSTOMER EXPERIENCE ARCHITECTS
  • INTERACTION EXPERTS
  • LEADERS IN LEAD MANAGEMENT

DO SOMETHING INTEGRATED

Today’s B2B marketing is a complex and multichannel experience that puts tremendous pressure on internal marketing resources, from sales to management of costs to ROI expectations. Our approach is tailor made to integrate every aspect of your company’s B2B marketing eco-system, so you realize the following benefits and more:
  • Smarter, connected customer interaction insights across all channels
  • Efficiency and cost savings through a streamlined, end-to-end process
  • Improved measurement of and visibility into marketing ROI

INTERACTION DATA SCIENTISTS

While the result may look like magic, we deliver actionable insights that enable smarter, more relevant and effective customer interactions.
  • Assessment of data quality and relevance
  • Customer segmentation strategy based on ideal data sets
  • Data enhancement to fill gaps and achieve more complete and ideal customer profiles

CUSTOMER EXPERIENCE ARCHITECTS

Customer interaction management, including development and measurement of creative campaign planning and execution, is critical to drive business growth. With our extensive expertise in leveraging technology and data to create more insightful customer experiences, you can be confident you are managing for success.
  • Business process outsourcing (BPO)—onshore and offshore
  • Integrated data management, CRM and marketing automation
  • Professional services for marketing automation/CRM

INTERACTION EXPERTS

Every decision we make is an informed one. From analysis to uncover audience and industry insights to detailed attention to pipeline deliverables and objectives, we align B2B interactions within the customer journey to promote lead generation and conversion.

Define Customer Personas – to ensure your B2B messaging is personal, relevant and engaging.

Map the Customer Journey – to understand the customer and prospect journey from end to end and discover opportunities you may have missed along the way.

Content and Creative Strategy – to transform insights and data into consistent, personalized and persuasive messaging and content.

Execute Flawlessly – to drive growth, sales and conversion with campaign execution that is relevant at every touch point.

LEADERS IN LEAD MANAGEMENT

For marketers, it’s all about the lead. How to own. How to maintain. How to grow. How to convert. They’re so important, we engage in end-to-end lead management—from lead qualification to routing to lead conversion and tracking, and we never lose sight of this ultimate driver of business growth.
 
 
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